In 2025 the simple fact is that having a social media presence isn't just optional for any business, including small businesses—it's essential. But simply creating accounts and posting occasionally isn't enough. The real magic happens when you commit to consistent social media posting. Let's explore why consistency is key and what happens when your posting schedule becomes erratic. The Benefits of Consistent Social Media Posting 1. Increased Visibility and Reach When you post regularly, you increase your chances of appearing in your followers' feeds. Social media algorithms favor accounts that consistently share quality content, rewarding them with better reach and visibility. The more consistently you post, the more opportunities you have to be seen by potential customers. 2. Building Brand Recognition Consistency helps establish your brand identity in customers' minds. When followers regularly see your posts, they become familiar with your voice, style,...