Content By Melanie

  I love Reddit. Of all the social media sites, most of which I head to professionally, for clients daily, it's the only one I use personally on a regular basis. A lot of people I encounter, however, don't love it quite as much, if they even know much about it all. But that's OK.  However, Reddit has been in the news more often recently.  It has struck a deal with Google . This agreement, valued at approximately $60 million annually, allows Google to utilize Reddit’s content for training its AI models.  This collaboration is noteworthy for several reasons and has implications for both companies and their users. Firstly, this deal represents a strategic maneuver by Reddit as it gears up for a much-anticipated initial public offering (IPO). With a valuation of about $10 billion from a 2021 funding round, Reddit is poised to sell around 10% of its shares in this offering, marking a significant moment in the company's journey since its inception in 2005.  The decision to pa

Ever stumble across a blog post and find yourself thoroughly engrossed, forgetting the time? That's the magic of a well-crafted blog post. It's not just a bundle of words and sentences thrown together; it's an art form. So, what separates a captivating blog post from the mundane sea of content online? Let's chat about that. The Recipe for a Great Blog Post Think of your favorite blog posts. What makes them linger in your memory? Here's what they probably have in common: It's Like Talking to a Friend: The best blog posts have a conversational tone. They talk with you, not at you. It's like sitting down for coffee with a friend who has some really interesting stories to share. Packed with Purpose: Great posts serve a purpose. Whether they're solving a problem, offering a fresh perspective, or simply giving you a good laugh, they leave you with something valuable. Authenticity is Key: A blog post that resonates is authentic and genuine. It's written b

Are you ready to dive into the world of social media marketing? It's a place buzzing with conversations, connections, and endless opportunities for businesses just like yours. Whether you run a cozy cafe, a quirky boutique, or offer professional services, social media can be your new best friend in reaching out to customers both near and far. The Magic of Social Media for Local Businesses Picture this: your business, no matter how small or locally focused, has the power to reach hundreds, if not thousands, of potential customers. That's the magic of social media. It breaks down the barriers of geography, allowing your local business to shine not just on your street, but on the screens of smartphones and computers around the world. Engagement is where social media truly shines. It's not just about broadcasting ads or promotions; it's about having real conversations. When customers comment on your posts or share their experiences, they're not just interacting with you

In the ever-changing, ever-expanding world of social media, Instagram will remain a powerhouse for brands looking to genuinely engage with their audience in 2024. With over a billion active users, it's a platform where the frequency and timing of posts can significantly impact a brand's visibility and engagement rates.  However, the question of how often to post on Instagram in 2024 does not have a one-size-fits-all answer. It depends on various factors, such as the brand's goals, audience demographics, and content quality. Understanding Your Audience The first step in determining how often to post is to understand your audience. Instagram analytics tools can provide insights into when your followers are most active. For instance, a brand targeting young adults might find more engagement during evenings and weekends, while a B2B company may see better results on weekday mornings. Quality Over Quantity It's crucial to focus on the quality of the content rather than just

  In the ever-evolving landscape of social media, mastering the art of visuals is key to captivating your audience and boosting engagement. But with different platforms and diverse content formats, it can be a dizzying task to ensure your images appear crisp and impactful across the board. That's where knowing the ideal image sizes comes in. Think of it as the magic formula for presenting your content in its best light, maximizing reach, and leaving a lasting impression. By aligning your images with the recommended dimensions, you avoid awkward cropping, blurry visuals, and ultimately, a diminished impact on your brand message. So, before you hit "post," take a moment to consult this handy chart and unlock the power of perfectly sized visuals to elevate your social media game! Free yourself from the scroll! Delegate your social media to me and focus on what you do best. Contact me today for a quote.

In the vibrant, kaleidoscopic world of social media, platforms rise and fall, trends ebb and flow. Over the past few years one app has carved its own path, captivating audiences with its infectious energy and endless creative possibilities: TikTok . And for brands bold enough to dive in, here's why adding TikTok to your marketing mix could be the game-changer you've been searching for: Unmatched Reach and Engagement Forget the tired reach fatigue of other platforms. TikTok boasts over 1 billion monthly active users, and its algorithm excels at surfacing content to exactly the right audience. That translates to massive exposure, not just eyeballs scrolling past. Users on TikTok are actively engaged, spending an average of over 80 minutes per day glued to their screens, and their interactions - likes, shares, comments - are genuine and enthusiastic. A Playground for Authenticity TikTok is appealing for those who are sick of polished perfection and staged scenarios. TikTokers cra

Forget the forced smiles and staged handshakes, the awkward business attire and the endless rows of identical coffee shops. Stock photos, once the lifeblood of marketing materials, are now a stale cliché. They're predictable, expensive, and often cringe-inducingly inauthentic.  Enter the AI image generator, a revolutionary tool that's shaking up the visual landscape and leaving those tired stock photos in the dust. Unlike their pixelated predecessors, these AI-powered wizards conjure up unique, custom images that resonate with your audience and fit your brand like a glove. And the best part? They're a fraction of the cost, allowing you to ditch the subscription fees and unleash your creativity without breaking the bank. However, when most people use an AI image generator for the first time, the results they get, even with the most sophisticated of them, are not great at best and horrifyingly bad at worst, especially if you want to include faces (the image above is AI by the