Skip to main content

Content Creation Portfolio


From Dial-Up to Digital Dominance: My Content Journey

Remember the days of screeching dial-up and 56k modems? That's when I first started creating content, crafting articles long before YouTube was even a whisper. Fast-forward to today, and I'm still riding the ever-evolving content waves, consistently delivering engaging stories that capture attention and ignite social media buzz.


Transforming Complexity into Captivating Content

Think complex topics are destined to be dry and dull? Not a chance. I specialize in transforming intricate subjects into clear, digestible, and downright delightful content. And with SEO as my secret weapon, I ensure your message not only reaches but also resonates with your ideal audience amidst the digital noise.


Beyond Words: A Social Media Maestro

My expertise extends far beyond just writing. For over a decade, I've been the driving force behind countless successful brand campaigns, skillfully crafting engaging social posts, viral tweets, and fostering vibrant online communities. I understand the nuances of each platform and how to leverage them for maximum impact.


Ghostwriting and Beyond: See My Work

Ghostwriting is a cornerstone of my work, and I deeply respect client confidentiality, with NDAs being a frequent companion. However, I occasionally have the privilege of showcasing select projects with client permission. You can find some examples of my work below. For a more extensive portfolio, please don't hesitate to contact me!


Team Pinto

Digital Content Management

For two top Ontario Realtors:

  • 3x weekly SEO-optimized blog posts (#1 Google ranking for target keywords)
  • Full social media management
  • YouTube script development and channel strategy



See Blog See Videos See Social Media 

Just Organized by Taya 

Digital Content Management

For leading Houston professional organizing company:

  • Blog content creation and management
  • Social media strategy and execution
  • Brand voice development

See the blog  See Social Media 

Tall Moi

Digital Brand Management

For specialty clothing brand:

  • Website development and maintenance
  • Shopify store management
  • Social media strategy and execution
  • Brand copywriting



See site. See social media 

KKCPA

Digital Marketing & PR

For established Ontario CPA firm:

  • Blog content creation
  • Social media management
  • Public relations support

See the site.
 

Pearl Lemon Group

Previous Role: Head of Content (2017-2024)

For award-winning UK digital marketing group:

  • Led content strategy across multiple brand portfolios
  • Created client-facing content for brands including InBev and DarGlobal 
  • Contributed to high-traffic company blogs

See site

New Mercies  

Digital Community Management

For major Atlanta church:

  • Social media strategy and execution
  • Community engagement
  • Digital ministry support

See site  

NEPA Tattoo Expo

Event and social media coordinator for large regional tattoo convention. See social media 

Scranton Fringe Festival 

Social media specialist for highly respected, internationally known performing arts organization 

See social media  

iPupster 

Content Writing

For established dog parenting website:

  • Staff writer
  • Pet care information
  • Educational content development

See site 

My Books 


 

I have published a number of books, based primarily on my own personal interests and knowledge. Some of them even sell well. These passion projects can be found listed here


 

 


 





Comments

Popular posts from this blog

From Finger Lickin' Good to Festive Feast: How KFC Became a Christmas Tradition in Japan

  The holidays are a time for tradition, and few are as unusual as the one celebrated in Japan: a Christmas feast of Kentucky Fried Chicken. Yes, you read that right. In Japan, KFC is synonymous with Christmas dinner, with families across the country pre-ordering buckets of fried chicken weeks in advance. But how did a fast-food chain become an integral part of a holiday celebrated globally? The answer, my friends, lies in some truly ingenious marketing. The Colonel's Christmas Miracle It all started in the 1970s when Takeshi Okawara, the manager of the first KFC in Japan, overheard foreigners lamenting the lack of turkey for their Christmas celebrations. Seizing the opportunity, Okawara launched the "Kentucky for Christmas" campaign, marketing fried chicken as a delicious alternative. This clever move tapped into the growing desire for Western traditions in post-war Japan, and the campaign quickly gained traction. KFC's marketing team further solidified the connectio...

Attract and Engage Customers: Your Complete Guide to Local Business Social Media

Are you ready to dive into the world of social media marketing? It's a place buzzing with conversations, connections, and endless opportunities for businesses just like yours. Whether you run a cozy cafe, a quirky boutique, or offer professional services, social media can be your new best friend in reaching out to customers both near and far. The Magic of Social Media for Local Businesses Picture this: your business, no matter how small or locally focused, has the power to reach hundreds, if not thousands, of potential customers. That's the magic of social media. It breaks down the barriers of geography, allowing your local business to shine not just on your street, but on the screens of smartphones and computers around the world. Engagement is where social media truly shines. It's not just about broadcasting ads or promotions; it's about having real conversations. When customers comment on your posts or share their experiences, they're not just interacting with you...

"ChatGPT is Bullshit": New Research Reveals Why AI Content Is Failing Your Business

University of Glasgow Study Exposes Fundamental Flaws in AI Writing Tools   Recent research from the University of Glasgow has delivered a devastating critique of AI writing tools like ChatGPT – one that every business owner and content creator needs to understand. Their conclusion? AI content isn't just occasionally inaccurate – it's fundamentally "bullshit" by design. Understanding the Research The researchers make a crucial distinction between different types of inaccurate information: Lies : Deliberate attempts to deceive with false information Hallucinations : Misperceptions or mistakes based on faulty input Bullshit : Content produced with complete indifference to truth The key finding? AI writing tools aren't lying or hallucinating – they're bullshitting. They're designed to produce convincing-sounding text without any regard for whether it's true or false. Why AI's BS Problem Can't Be Fixed The research exposes several critical i...