Let's be real. In 2025, the social media landscape feels less like a friendly neighborhood and more like a sprawling digital metropolis. There's TikTok with its lightning-fast trends, Instagram's visual storytelling, the professional networking of LinkedIn, the community hubs of Discord and Reddit, the evolving world of X (formerly Twitter), and a constant influx of new contenders vying for attention. Trying to conquer every corner of this metropolis is a recipe for burnout and, frankly, ineffective marketing. Spreading your resources too thin means your efforts on each platform will likely be lukewarm at best. The smarter move? Strategic platform selection. It's about identifying the social media battlegrounds where your ideal audience actually hangs out and focusing your energy there. Why "Being Everywhere" is a 20th-Century Mindset: The "spray and pray" approach to social media is outdated. In 2025, audiences are more discerning and platform-s...